Company: 🔗 Affirm | A leading Buy Now, Pay Later (BNPL) company that provides flexible payment options to consumers while helping merchants drive sales.

Role: Senior Product Manager | 2020 – 2021

Experience: At Affirm, I focused on BNPL merchant acquisition and retention, working with engineering, risk, and marketing teams to optimize onboarding, compliance, and growth strategies. I helped streamline risk approvals, improve KYC/KYB verification, and develop flexible pricing models to make it easier for merchants to adopt Affirm’s BNPL solutions. By driving cross-functional collaboration, I improved efficiency and reduced costs while scaling adoption.

Accomplishments:
✅ Increased merchant acquisition efficiency by 25% by optimizing onboarding workflows and risk approvals.
✅ Reduced customer acquisition (CAC) costs by 30% through segmentation strategies and improved user onboarding.
✅ Boosted merchant retention by 20% by launching flexible BNPL pricing models and retention tools.