Company: 🔗 WooCommerce | A leading open-source eCommerce platform that empowers businesses to build, manage, and scale their online stores.

Role: Principal Product Manager | 2022 – 2023

Experience: At WooCommerce, I led payments growth and merchant acquisition, working closely with engineering, marketing, and risk teams to scale WooPayments. I focused on making it easier for merchants to onboard, process payments, and grow their businesses. By improving automation, optimizing checkout flows, and integrating BNPL solutions, I helped drive significant adoption and revenue growth.

Accomplishments:
✅ Scaled WooPayments adoption by 55%, driving $820M in GMV and $26M ARR.
✅ Increased revenue by 80% by launching self-service onboarding and automating KYC/KYB verification.
✅ Boosted conversion rates by 35% through A/B testing, checkout optimizations, and AI-driven personalization.